The gas station I used to work at prided itself on its “full-service at self-serve prices”, which included a windshield wash every time you came for anything, and mandated that attendants drop everything and enthusiastically rush out to serve as soon as someone pulled in. They enforced this by using mystery shoppers and by making managers spy on employees from adjacent parking lots to see if they were leaping to action fast enough. It was really annoying, but one of my managers felt so weird about it that she’d always pop into the store first and very obviously gather her “employee review forms” so we knew what she was about to do. God bless her.

Anyhow, this kind of thing resulted in their “Jump to the Pump!” slogan . . . which incidentally led to a lame kangaroo mascot . . . which led to them calling their employee reward dollars “Buck-a-Roos”. It was a shameful display of Australio-centric marketing well after America’s fascination with Yahoo Serious and Crocodile Dundee had gone the way of the dodo bird.

I did end up earning enough Buck-a-Roos to get myself a snazzy set of binoculars (that I still have) and a small microwave from the company’s official Buck-a-Roo Prize Redemption Catalogue. So, that was pretty sweet.

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